PURC Keratin Treatment: Straighten & De-Frizz

Transform your hair with PURC Brazilian Keratin Hair Treatment. This professional-grade formula smooths, straightens, and repairs frizz, leaving your hair silky, shiny, and manageable for months.

Benefits:

• Long-Lasting Straightening: Keeps hair smooth and sleek for up to three months.

• Frizz Control: Eliminates flyaways and enhances shine.

• Deep Nourishment: Repairs damaged, dry, and curly hair.

• Customizable Formula: Available in different formalin percentages for various hair types.

• Salon-Quality Results: Achieve professional straightening at home.

How to Use:

1. Wash Hair: Use a clarifying shampoo to remove buildup.

2. Apply Treatment: Section hair and evenly distribute the keratin solution.

3. Blow-Dry & Flat Iron: Seal the treatment into the hair for lasting results.

4. Post-Treatment Care: Avoid washing for a few days and use sulfate-free products.

Use (General Instructions):

Important Safety Note: Due to the formalin content and the professional nature of this product, it is crucial to perform a patch test 24-48 hours before full application to check for any allergic reactions. Always work in a well-ventilated area. Consider professional application if you are unsure. Always refer to the specific instructions provided on your product packaging for complete, accurate, and up-to-date directions, as steps and timing can vary by concentration and formulation.

Here's a general outline of the application process:

1. Preparation (Washing):

   • Wash hair thoroughly with a clarifying shampoo (often provided by the brand or recommended) 2-3 times to remove all residues and open the hair cuticle.
     
     
   • Do not use conditioner.
   • Towel-dry hair until it is about 70-80% dry, or blow-dry it completely depending on product instructions.

2. Application of Treatment:

   • Divide hair into small, manageable sections.
     
     
   • Using a fine-tooth comb and wearing gloves, apply the keratin treatment evenly to each section, starting about 0.5-1 inch from the scalp and working down to the ends. Avoid applying directly to the scalp.
   • Ensure each strand is saturated but not dripping. Comb through to distribute the product evenly and remove any excess.

3. Processing Time:

   • Allow the product to process on the hair for the recommended time (typically 20-60 minutes), as indicated on the product packaging. This time varies based on hair type (e.g., finer hair may require less time, coarser hair more).

4. Drying the Hair:

   • Do NOT rinse the product out yet.
   • Blow-dry the hair completely (100% dry) with the product still in it. Use a medium heat setting and a round or paddle brush to make hair as straight as possible during drying.

5. Sealing with Heat (Flat Ironing):

   • This is the most crucial step for activating and sealing the keratin.
   • Divide hair into very small, thin sections (about 1/2 inch wide).
   • Using a professional flat iron heated to the recommended temperature (typically 400-450°F / 200-230°C, but adjust based on hair type and product instructions; lower temperature for fine/damaged hair), pass over each section multiple times (e.g., 7-12 times) until the hair feels smooth, shiny, and dry, with no product residue remaining.
   • The heat seals the keratin into the hair shaft.
     
     

6. Post-Treatment Care:

   • Do NOT wash hair for 48-72 hours after the treatment (or as specified by the product instructions). This allows the keratin to fully cure and bond with the hair.
   • Avoid tying hair up, clipping it, or tucking it behind ears during this period to prevent creating kinks.
   • After the waiting period, wash hair with a sulfate-free and sodium chloride-free shampoo and conditioner to prolong the treatment's effects.
   • Use a keratin-friendly aftercare routine to maintain results.